Truth About Olaplex & Infertility: TikTok Drama Decoded

If you quiz any stylist or colorist on the best product for keeping dyed hair in tip-top condition, it’s likely they’ll ask, “Have you tried Olaplex? The brand began its journey in professional salons, where treatments No.1 and No.2 became famous the world over for repairing broken bonds, common in bleached hair — and it’s all thanks to patented ingredient bis-aminopropyl diglycol dimaleate. Though a little complicated, a quick once-over, it takes dry, frazzled, over-processed hair and makes it feel brand new, fast. It’s no wonder, then, that Olaplex’s move into DIY haircare in 2014 sparked excitement — and totally changed the game.

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