“Olivia is a Glossier girl because she is unapologetically true to herself,” says artistic director Marie Suter of what makes Rodrigo an excellent collaborator. Rodrigo, who has beforehand partnered with Glossier on Vogue Beauty Secrets and crimson carpet appears to be like for the AMAs and Grammys, will lend her artistic imaginative and prescient to new initiatives for the model that can run the gamut from social content material to main campaigns. The shared purpose between Glossier and Rodrigo? “Challenge the notion of what a ‘typical’ celebrity beauty partnership looks like in a really fun and personal way,” explains Suter. That begins with their first Rodrigo-fronted marketing campaign, which riffs on Rodrigo’s ’90s-leaning aesthetic and Glossier’s “You Look Good” motto because the singer playfully poses for close-up portraits and hazy camcorder captures, sporting her trademark fluffy brows, feline-flicked eyes, and a heat, sun-kissed glow.
While Rodrigo likes to experiment for main moments onstage or one in all her high-octane music movies, day-to-day she retains her magnificence extra pared again. “Less is more with skin care and makeup a lot of the time and I’ve found when I keep things simple I feel the best too,” she says of her on a regular basis magnificence philosophy. “I love a natural and glowy look—when your skin just shines through, which is like, Glossier’s whole thing, and I love that.” Hence why a lit-from-within complexion has been as a lot a staple of her look as novelty T-shirts, mini-skirts, and sky-high platform boots.
The approach Rodrigo sees it, magnificence is an important type of self-care—particularly amid the lengthy days and nights of touring (she simply kicked off the tour for her record-breaking debut album, Sour). “Taking the time to care for your skin and doing your makeup, however you want, is kind of an act of self-love and a way to recharge,” she insists. “I think it’s about feeling good in your own skin and having fun with the process. That’s really shaped how I think about beauty and why working with Glossier has felt really natural.” With her potential to embody each the great thing about no-makeup make-up and one thing extra excessive when the second requires it, Rodrigo is the face of a technology having fun with a brand new sense of aesthetic freedom.