As with many other businesses, the pandemic forced DeSuze to pivot, but she kept her community at the forefront the entire time. For Cafe con Libros, this meant showing their customers they weren’t alone. Communication became even more important, especially as the pandemic and the Black Lives Matter movement converged. “One of the main things that I feel like we did was we communicated a lot with our community base,” she says. The shop started a newsletter that focused on community care, self-care, and community responsibility and accountability. Knowing that people were also leaving their homes less often, the Cafe con Libros team doubled down on their customer service. They wanted people to feel welcome and valued, so they could feel the trip to the shop was worth their time.