As a trillion-dollar tech behemoth, Apple does not need to follow the crowd during Black Friday‘, when competitors rush to cut prices and capitalise on the yearly global sales event. Apple customers get pretty excited about buying iPhones, iPads, MacBooks, AirPods and Apple TV regardless of the cost.
This year, the buzz around the newly-released iPhone 13 Pro, Mini and Pro Max is not expected to die down for quite some time, so there is little reason for retailers to reduce prices on those.
Thankfully, Apple doesn’t forgo Black Friday and Cyber Monday completely. Even though Black Friday itself isn’t unil November 26, third-party retailers like Carphone Warehouse, Amazon and Currys have got in early this year and are already releasing Black Friday deals. They have some amazing Apple products included, so it’s still a great time to buy the new iPhone, iPad or Apple Watch you’ve had your eye on.