Health and Fitness

46 Best Amazon Black Friday Deals to Shop Now: Fitbit, Vitamix, Beats, Roomba

Amazon is our go-to for last-minute gifting, but it’s also a great site to get ahead of your holiday shopping. The best Amazon Black Friday deals are rolling out presently on the site’s Epic Deals page, which will continue refreshing around the clock (be warned: inventory and prices are subject to change). Highlights of the sale so far include must-have items like Roombas, Casper pillows, and wireless headphones and earbuds, all of which are available with eye-catching (and, in most cases, extremely time-sensitive) discounts. If you dread waking up early for Black Friday and don’t want to risk losing out on a deal, we recommend going ahead and getting some of your sale shopping done now.

As is usually the case with Amazon sales where products go on sale and disappear within hours, you don’t want to wait on this one—or lose time scrolling through page after page of markdowns. From fitness equipment to kitchen appliances to beauty products, below we’ve selected some of the standout categories and items that you can snap up right now, ranging from Vitamixes to Revlon volumizing brushes to fitness equipment. Read on to find the best Amazon Black Friday deals that are live for a limited time, and thank yourself later when you can take a breather on actual Black Friday (and Cyber Monday, and maybe even the rest of the holiday shopping season). Of course, if you relish the thrill of scrolling on the biggest shopping day of the year, don’t worry—we’ll be updating this page through Black Friday with more exciting deals. 

And one more word of advice: Amazon Prime members will be wise to take advantage of any speedy shipping options while they can, considering the projected state of delivery delays.

Amazon Beauty Deals

It’s a great time to stock up on your go-to hair-care, skin-care, and beauty products during the lead-up to Black Friday. If you leave room in your cart for only one beauty item, we might nudge you toward the Revlon One-Step Hair Dryer and Volumizer, which rid one SELF writer of bad hair days for good.

Revlon One-Step Hair Dryer and Volumizer Hot Air Brush

Majestic Pure Himalayan Salt Body Scrub

Weleda Awakening Day Face Cream

Garnier SkinActive Micellar Cleansing Water (2-Pack)

Amazon Fashion Deals

From shoes and sweaters to outerwear and intimates, you can find a wide range of stylish clothing deals on Amazon right now. And if you want the lowdown on where else to find the best fashion deals for Black Friday, we’ve got you covered.

Ray-Ban RB2140 Original Wayfarer Sunglasses

Amazon Wellness Deals

With everything from decked-out foot massagers to sleep-friendly earbuds included in Amazon’s Black Friday deals, you can turn your home into a spa getaway with just a few clicks.

Renpho Powerful Portable Massage Gun

ULTRAIDEAS Micro Suede Slippers

Renpho Foot Massager Machine with Heat

Amazon Kitchen Deals

Maybe you’ve been eyeing some high-end kitchen items for yourself or for a culinarily-inclined friend—either way, this is your sign to snag said cookware, be it an air fryer (from the brand that brought us the Instant Pot!), Vitamix, or a cult-favorite rice cooker.

Zojirushi Micom Rice Cooker

Instant Vortex Plus Air Fryer

Keurig K-Mini Coffee Maker

Anova Culinary Sous Vide Precision Cooker Nano

Calphalon Simply Pots and Pans Set

Amazon Home Deals

Amazon never feels more like a one-stop shop than when browsing its vast number of Black Friday–worthy daily deals on home goods, which will make your abode feel cozier (see ultra-plush pillows from internet darling brand Casper) and cleaner (ahem, robot vacuums from Roomba) in equal measure. 

iRobot Roomba 692 Robot Vacuum

Molekule Air Mini Purifier

Shark VM200P12 VACMOP Vacuum Mop Bundle

Amazon Tech Deals

We’re willing to bet that someone on your holiday gift list is wishing for a sleek new smart TV from Samsung. If not, perhaps something from Amazon’s own suite of gadgetry, like the Fire TV stick or a Kindle, will provide a desired techie upgrade. Either way, these tech discounts are among some of the best Black Friday deals on Amazon at the moment.

Sony Noise Canceling Headphones

Amazon Fitness Deals

Whether you’re breaking a sweat at home or back in the gym, Amazon has sweet deals on all of the workout equipment and fitness trackers that you may need. For more Black Friday fitness deals, visit our story.

NordicTrack Commercial Studio Cycle

Powerbeats Pro Wireless Earbuds

Circuit Fitness Folding Magnetic Rowing Machine

Amazon Activewear Deals

In addition to perusing bargains on big-name brands like Under Armour and Adidas, this Black Friday sale is a fantastic chance to stock up on fitness-gear staples that might need a refresh, like, say, leggings.

Under Armour Play Up 3.0 Shorts

Fengbay High-Waisted Yoga Pants (2-Pack)

Puma Provoke XT First Mile Cross Trainer Sneaker

Core 10 by Reebok French Terry Joggers

Champion The Cropped Graphic Tee

Adidas All Me Light Support Training Bra


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