The most straightforward packaging design of beauty products often excludes a population of people, specifically people with disabilities. Now, the conversation around accessibility is finally expanding. Dove recently created the world’s first “adaptive deodorant,” with an ergonomic hook design that makes it easier to use for people with limited visual and motor capabilities. With makeup, brands like The Vamp Stamp are thinking outside of the traditional confines of pencil eyeliner, creating tools, like eyeliner stamps, making it easier for everyone to achieve a perfect wing. Some labels are considering magnetized clip-and-close caps for lipsticks, and pump dispensers that make a necessary beauty product, like soap or body wash, accessible to all people — which, in 2022, should really be a given.